The policy states that Meta receives data from advertisers, businesses, and partners about user activity off Meta platforms, and uses this data to personalize ads shown on Meta Products and on third-party websites and apps, including for individuals who are not logged in or do not have a Meta account.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that ad personalization using off-platform behavioral data applies to individuals regardless of whether they have a Meta account or are logged in at the time of data collection. The scope of this data collection and use engages consent and notice requirements under multiple regulatory frameworks.
Under this provision, browsing and activity data collected off Meta platforms by advertisers and partners may be associated with a user's identity and used to personalize ads, even if the user is not logged in to Meta services at the time. Users with accounts can review and adjust off-platform activity settings through the Ad Preferences section of Facebook or Instagram settings.
Cross-platform context
See how other platforms handle Off-Platform Ad Targeting Including Non-Account Holders and similar clauses.
Compare across platforms →"Receiving and using information from third parties to tailor the ads you see: We'll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our Products, see the Cookies Policy for more information.Excerpt from Meta's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR, ePrivacy Directive, and CCPA, particularly requirements around consent for tracking and profiling, notice obligations for non-account holders, and the definition of sale or sharing of personal information.
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This provision establishes that ad personalization using off-platform behavioral data applies to individuals regardless of whether they have a Meta account or are logged in at the time of data collection. The scope of this data collection and use engages consent and notice requirements under multiple regulatory frameworks.
Under this provision, browsing and activity data collected off Meta platforms by advertisers and partners may be associated with a user's identity and used to personalize ads, even if the user is not logged in to Meta services at the time. Users with accounts can review and adjust off-platform activity settings through the Ad Preferences section of Facebook or Instagram …
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