The policy states that Meta uses information collected and stored about users to identify them as Meta Product users and to personalize ads shown through Meta Audience Network when those users visit third-party apps outside of Meta's own platforms.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta's ad personalization infrastructure extends to third-party apps that participate in Meta Audience Network, using stored user profile and activity data to target ads delivered outside of Meta's own platforms.
Under this provision, Meta uses stored user data including activity, device identifiers, and content interaction history to deliver personalized ads in third-party apps via Audience Network, extending ad targeting beyond Meta's own platforms. Users with Meta accounts can review and adjust ad preferences through Facebook or Instagram settings.
Cross-platform context
See how other platforms handle Meta Audience Network Ad Personalization on Third-Party Apps and similar clauses.
Compare across platforms →"Identifying you as a Meta Product user and personalizing the ads we show you through Meta Audience Network when you visit other apps: When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.Excerpt from Meta's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR's requirements for lawful basis and transparency for processing personal data for advertising purposes, ePrivacy Directive requirements for cookie-based tracking and ad delivery, and CCPA's opt-out rights for sale or …
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This provision establishes that Meta's ad personalization infrastructure extends to third-party apps that participate in Meta Audience Network, using stored user profile and activity data to target ads delivered outside of Meta's own platforms.
Under this provision, Meta uses stored user data including activity, device identifiers, and content interaction history to deliver personalized ads in third-party apps via Audience Network, extending ad targeting beyond Meta's own platforms. Users with Meta accounts can review and adjust ad preferences through Facebook or Instagram settings.
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