The policy states that Meta shares user information, infrastructure, and technology across Meta Companies, including WhatsApp, for purposes including ad personalization, safety, product development, and usage analytics.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that data collected on one Meta platform, such as Facebook or Instagram, may be shared with and processed by other Meta Companies including WhatsApp, affecting the scope of data available for ad targeting and personalization across the entire Meta ecosystem.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under state laws like the California Consumer Privacy Act and similar regulations. This removal does not eliminate those rights themselves, but it makes the Privacy Policy less clear about where consumers can find information on how to exercise those rights. Consumers can still locate the Regional Privacy Notice through Meta's website or by searching for it directly, but the removal reduces the accessibility and prominence of that guidance within the primary policy document.
View change record →This new provision elevates cross-company data sharing to a standalone high-severity disclosure, moving from being embedded in the 'Accounts Center Cross-Company Data Linking' provision and explicitly listing the purposes for intra-Meta data sharing.
View full change record →Under this clause, information collected across Meta's platforms including WhatsApp may be combined and used for advertising personalization and product development across the Meta Company ecosystem. The agreement states this sharing occurs to personalize offers, ads, and sponsored content, and to develop and improve features across Meta Company Products.
Cross-platform context
See how other platforms handle Cross-Meta-Company Data Sharing and similar clauses.
Compare across platforms →"We share information we collect, infrastructure, systems and technology with the other Meta Companies. We also process information that we receive about you from other Meta Companies, according to their terms and policies and as permitted by applicable law. Meta Products share information with other Meta Companies: To promote safety, security and integrity and comply with applicable laws. To personalize offers, ads and other sponsored or commercial content. To develop, provide and personalize features and integrations. To understand how people use and interact with Meta Company Products.Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 6, 13, and 14 regarding lawful basis and transparency for data sharing among joint controllers or controllers and processors.
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This provision establishes that data collected on one Meta platform, such as Facebook or Instagram, may be shared with and processed by other Meta Companies including WhatsApp, affecting the scope of data available for ad targeting and personalization across the entire Meta ecosystem.
Under this clause, information collected across Meta's platforms including WhatsApp may be combined and used for advertising personalization and product development across the Meta Company ecosystem. The agreement states this sharing occurs to personalize offers, ads, and sponsored content, and to develop and improve features across Meta Company Products.
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