Provision record
Lyft · Lyft Privacy Policy · View original document ↗

Personal information used for targeted advertising

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What does Lyft use personal information to personalize and provide?
“Personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform;”
Version CA-V-004393, captured July 2, 2026 · live source ↗
Our reading, not the document’s words
Lyft uses personal information to personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform.
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This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Personal information is used not only to deliver the core ride service but also to drive marketing and advertising outcomes that benefit Lyft's growth.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your personal information is used by Lyft to target you with personalized advertising and content as part of promoting its platform.

How other platforms handle this

Boston Dynamics

When we process personal information about you, we do so with your consent or as necessary to comply with our legal and regulatory obligations; to provide the products and services you use...

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

RunPod

We may use your personal information to: provide the Service; enable security features of the Service; establish and maintain your user profile on the Service; facilitate social features of the Service...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform;

Excerpt from Lyft's Privacy Policy

Provision details

Document information
Document
Lyft Privacy Policy
Entity
Lyft
Date stated by the document
July 1, 2026
As printed in Lyft’s text (version CA-V-004393), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-004393, captured July 2, 2026
Record ID
CA-P-025611
Document ID
CA-D-000138
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-004393)
39502ea152c58d2412f34e56060c95a2b875c63cab0b8bde0bf424f58a03ebbc
Analysis generated
July 9, 2026 04:20 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-004393, captured July 2, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Lyft
Document: Lyft Privacy Policy
Record ID: CA-P-025611
Version: CA-V-004393
Captured: 2026-07-02 00:13:00 UTC
SHA-256: 39502ea152c58d24…
URL: https://conductatlas.com/platform/lyft/lyft-privacy-policy/provision/CA-P-025611/personal-information-used-for-targeted-advertising/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Lyft's Personal information used for targeted advertising clause do?

Personal information is used not only to deliver the core ride service but also to drive marketing and advertising outcomes that benefit Lyft's growth.

How does this clause affect you?

Your personal information is used by Lyft to target you with personalized advertising and content as part of promoting its platform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Lyft?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lyft.