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The policy states that while Lyft does not exchange personal information for money, sharing data with third parties for targeted advertising on and off the Lyft Platform may constitute a sale or sharing of personal information under applicable U.S. state privacy laws. Jurisdiction-specific details and opt-out mechanisms are provided through a linked supplemental disclosure.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that advertising-related data sharing may trigger sale or sharing obligations under multiple U.S. state privacy statutes, requiring state-specific opt-out rights for consumers in named jurisdictions. The distinction between monetary sale and advertising-related sharing is operationally significant for compliance programs in states that define sale to include non-monetary exchanges.
Interpretive note: The specific opt-out mechanisms and their adequacy under each named state statute are not described in the main policy text but deferred to linked supplemental pages not included in this document, creating uncertainty about operational completeness.
Under these terms, personal information including behavioral and location data may be shared with advertising partners for targeted advertising on and off the Lyft Platform, and the agreement acknowledges this may constitute a legal sale or sharing requiring opt-out rights in certain states. Consumers in the named U.S. states have access to jurisdiction-specific rights through a linked supplemental page.
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"We do not sell your personal information to third parties for money–no one can buy the personal information we collect from and about you and we do not act as a data broker. However, we may need to share your personal information with third parties to deliver relevant personalized ads to you on and off the Lyft Platform. Some of these disclosures may constitute "sharing" or the "sale" of personal information for "targeted advertising" purposes under certain local (e.g., U.S. state) privacy laws, which we describe in more detail here.Excerpt from Lyft's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended, which defines sale to include disclosure for valuable consideration including non-monetary exchange, and sharing to include disclosure for cross-context behavioral advertising. Similar definitions apply under Colorado, Connecticut, Virginia, Texas, Oregon, and other named state statutes. The FTC may also evaluate these practices under its authority over unfair or deceptive data practices. 2) GOVERNANCE EXPOSURE: High. The policy's self-acknowledgment that advertising data sharing may constitute a sale or sharing under state law creates affirmative compliance obligations including opt-out signal recognition, do-not-sell or do-not-share links, and in some states, opt-in consent for sensitive data categories. Failure to implement these mechanisms consistently across all named state frameworks creates enforcement exposure. 3) JURISDICTION FLAGS: California creates the broadest and most actively enforced compliance obligations, including universal opt-out signal recognition under California Privacy Protection Agency regulations. Colorado, Connecticut, and Virginia impose opt-out requirements. Texas, Oregon, Nebraska, and other newly named states have enacted statutes with varying effective dates and requirements. Non-U.S. jurisdictions including Canada and the UK have separate disclosure pathways referenced in the document. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics service providers receiving personal information for targeted advertising purposes must be assessed under data processing agreements to confirm their obligations align with applicable state opt-out requirements. The policy's reference to cross-contextual behavioral advertising on and off the Lyft Platform implicates third-party ad tech ecosystem partners who may independently trigger sale definitions under state law. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether opt-out mechanisms for each named state are fully operational, whether universal opt-out signals such as Global Privacy Control are honored, whether the supplemental jurisdiction-specific disclosures linked in the policy are current and complete, and whether any sensitive data categories such as precise location shared for advertising purposes require opt-in consent in applicable states.
This provision establishes that advertising-related data sharing may trigger sale or sharing obligations under multiple U.S. state privacy statutes, requiring state-specific opt-out rights for consumers in named jurisdictions. The distinction between monetary sale and advertising-related sharing is operationally significant for compliance programs in states that define sale to include non-monetary exchanges.
Under these terms, personal information including behavioral and location data may be shared with advertising partners for targeted advertising on and off the Lyft Platform, and the agreement acknowledges this may constitute a legal sale or sharing requiring opt-out rights in certain states. Consumers in the named U.S. states have access to jurisdiction-specific rights through a linked supplemental page.
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