Provision record
Lyft · Lyft Privacy Policy · View original document ↗

Personal information used for targeted advertising

High severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

What does Lyft use personal information to personalize and provide?
Lyft uses personal information to personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform.
Does Lyft use personal information to personalize and provide content, experiences, communications, and targeted advertising?
Lyft uses personal information to personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform.
Stay ahead of the changes
Track Lyft and get the diff the day its terms change.
Monitor Lyft + up to 20 platforms — $4.99/mo →
Share 𝕏 Share in Share 🔒 PDF
ⓘ

This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal information is used not only to deliver the core ride service but also to drive marketing and advertising outcomes that benefit Lyft's growth.

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Your personal information is used by Lyft to target you with personalized advertising and content as part of promoting its platform.

How other platforms handle this

Walmart Medium

any personal information that you provide through the Walmart Sites will be used by Walmart in accordance with Walmart's Privacy Policy

Notion Medium

we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Personalize and provide content, experiences, communications, and targeted advertising to promote and grow the Lyft Platform;

Excerpt from Lyft's Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Lyft Privacy Policy
Entity
Lyft
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-025611
Document ID
CA-D-00138
Evidence Provenance
Source URL
https://www.lyft.com/privacy
Wayback Machine
View archived versions →
Content hash (SHA-256)
d2a7273d437e46ab3791b90f4101168f5a952463d1100272430f6456dbd4e89a
Analysis generated
July 9, 2026 04:20 UTC
Methodology
analyze_document-v2-grounded.3
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Lyft
Document: Lyft Privacy Policy
Record ID: CA-P-025611
Captured: 2026-07-09 04:20:42 UTC
SHA-256: d2a7273d437e46ab…
URL: https://conductatlas.com/platform/lyft/lyft-privacy-policy/provision/CA-P-025611/personal-information-used-for-targeted-advertising/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories
Data usage

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does Lyft's Personal information used for targeted advertising clause do?

Personal information is used not only to deliver the core ride service but also to drive marketing and advertising outcomes that benefit Lyft's growth.

How does this clause affect you?

Your personal information is used by Lyft to target you with personalized advertising and content as part of promoting its platform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Lyft?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lyft.