The policy states that while Lyft does not exchange personal information for money, sharing data with third parties for targeted advertising on and off the Lyft Platform may constitute a sale or sharing of personal information under applicable U.S. state privacy laws. Jurisdiction-specific details and opt-out mechanisms are provided through a linked supplemental disclosure.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that advertising-related data sharing may trigger sale or sharing obligations under multiple U.S. state privacy statutes, requiring state-specific opt-out rights for consumers in named jurisdictions. The distinction between monetary sale and advertising-related sharing is operationally significant for compliance programs in states that define sale to include non-monetary exchanges.
Interpretive note: The specific opt-out mechanisms and their adequacy under each named state statute are not described in the main policy text but deferred to linked supplemental pages not included in this document, creating uncertainty about operational completeness.
Under these terms, personal information including behavioral and location data may be shared with advertising partners for targeted advertising on and off the Lyft Platform, and the agreement acknowledges this may constitute a legal sale or sharing requiring opt-out rights in certain states. Consumers in the named U.S. states have access to jurisdiction-specific rights through a linked supplemental page.
Cross-platform context
See how other platforms handle Advertising Data Sharing as Potential Sale Under State Law and similar clauses.
Compare across platforms →"We do not sell your personal information to third parties for money–no one can buy the personal information we collect from and about you and we do not act as a data broker. However, we may need to share your personal information with third parties to deliver relevant personalized ads to you on and off the Lyft Platform. Some of these disclosures may constitute "sharing" or the "sale" of personal information for "targeted advertising" purposes under certain local (e.g., U.S. state) privacy laws, which we describe in more detail here.Excerpt from Lyft's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended, which defines sale to include disclosure for valuable consideration including non-monetary exchange, and sharing to include disclosure for cross-context behavioral advertising.
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This provision establishes that advertising-related data sharing may trigger sale or sharing obligations under multiple U.S. state privacy statutes, requiring state-specific opt-out rights for consumers in named jurisdictions. The distinction between monetary sale and advertising-related sharing is operationally significant for compliance programs in states that define sale to include non-monetary exchanges.
Under these terms, personal information including behavioral and location data may be shared with advertising partners for targeted advertising on and off the Lyft Platform, and the agreement acknowledges this may constitute a legal sale or sharing requiring opt-out rights in certain states. Consumers in the named U.S. states have access to jurisdiction-specific rights through a linked supplemental page.
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