Provision record
Luma AI · Luma AI Terms of Service · View original document ↗

Free-Tier Expanded Content License

High severity High confidence Explicit document language Common · 262 of 352 platforms
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Document Record

What it is

If you use Luma for free, the company can publicly display, distribute, and create derivative works from your uploaded content across any media channel, in addition to using it for AI training.

This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Free-tier users grant significantly broader rights than paid subscribers, including the right for Luma to publicly share and distribute their content, which may not be apparent to casual users exploring the platform without paying.

Consumer impact (what this means for users)

Users on Luma's free tier grant Luma the right to publicly display and distribute their photos, videos, and other uploaded content across any media channel, which could include social media or promotional use, in addition to AI model training.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    If you are on the free tier and do not want your content publicly displayed or distributed, contact support@lumalabs.ai to delete your account and request removal of your data. Be aware the agreement states licenses for already-incorporated content remain irrevocable.

How other platforms handle this

Mailchimp Medium

we may closely review accounts that offer the following services, products, or content: Online trading, day trading tips, and stock market related content

Leonardo AI Medium

Paid Subscribers can select whether Content is public or private.

Tinder Medium

If Your Content is prohibited under the laws of any jurisdiction where our Services are available, we may remove it even if it is not illegal in your location.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
During Free Use. The license granted above is expanded to also include the right to publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works of, and distribute Input, in whole or in part, in any media formats and through any media channels, for all purposes set forth in Section 4.2(a). The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.

Excerpt from Luma AI's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: In addition to the GDPR and CCPA tensions identified for paid-tier licensing, the free-tier provision raises additional considerations under GDPR Article 6 regarding the lawful basis for public display and distribution of …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Luma AI Terms of Service
Entity
Luma AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-010495
Document ID
CA-D-00498
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
5362786653ea9970514f2dc6e0e31ab57e6cf1c79e8efe630a99873e8b72ec4e
Analysis generated
May 11, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Luma AI
Document: Luma AI Terms of Service
Record ID: CA-P-010495
Captured: 2026-05-11 06:40:34 UTC
SHA-256: 5362786653ea9970…
URL: https://conductatlas.com/platform/luma-ai/luma-ai-terms-of-service/provision/CA-P-010495/free-tier-expanded-content-license/
Accessed: Sept. 15, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Luma AI's Free-Tier Expanded Content License clause do?

Free-tier users grant significantly broader rights than paid subscribers, including the right for Luma to publicly share and distribute their content, which may not be apparent to casual users exploring the platform without paying.

How does this clause affect you?

Users on Luma's free tier grant Luma the right to publicly display and distribute their photos, videos, and other uploaded content across any media channel, which could include social media or promotional use, in addition to AI model training.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 262 platforms. See the full comparison.

Is ConductAtlas affiliated with Luma AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.