If you use Luma's free tier, you give Luma the right to publicly share, display, and distribute your uploaded content — including photos and videos — in any format and on any platform, permanently and irrevocably.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes that free-tier inputs become subject to broad secondary use rights by the service provider, extending beyond the immediate service delivery to include public dissemination and derivative work creation. The perpetual and irrevocable nature of the license means these rights are retained even after user-generated inputs are incorporated into the service's outputs or data aggregates.
Your uploads on the free tier can be publicly displayed, distributed, and used as derivative works by Luma across any media channel permanently — free use carries significantly greater IP risk than paid use.
How other platforms handle this
Gemini Apps may activate when you didn't intend them to, for example, if there's a noise that sounds like "Hey Google"...If Gemini Apps respond, they will treat your input like a normal activation.
This is still Your Content, and you are responsible for it and its accuracy, as well as your use of it on our Services and any and all decisions made, actions taken, and failures to take action based on Your Content.
Due to the nature of the AI Features, generated Marketing Content may not be unique across users and the AI Features may generate the same or similar Marketing Content for other users.
"During Free Use. The license granted above is expanded to also include the right to publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works of, and distribute Input, in whole or in part, in any media formats and through any media channels, for all purposes set forth in Section 4.2(a). The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.Excerpt from Luma AI's Terms of Service
(1) REGULATORY FRAMEWORK: This provision engages GDPR Art.
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This clause establishes that free-tier inputs become subject to broad secondary use rights by the service provider, extending beyond the immediate service delivery to include public dissemination and derivative work creation. The perpetual and irrevocable nature of the license means these rights are retained even after user-generated inputs are incorporated into the service's outputs or data aggregates.
Your uploads on the free tier can be publicly displayed, distributed, and used as derivative works by Luma across any media channel permanently — free use carries significantly greater IP risk than paid use.
ConductAtlas has identified this type of provision across 216 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.