When you use Luma's paid service, everything you upload is licensed to Luma permanently for AI model training and product development, and this license cannot be revoked even if you cancel or delete your account.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The irrevocable and perpetual nature of this license establishes that Luma retains ongoing rights to inputs even after subscription termination, provided those inputs are reflected in derivative works, aggregated data, or model improvements. This structure allocates long-term intellectual property interests in materials derived from user inputs to Luma.
Your uploaded photos, videos, and prompts can be used by Luma to train AI models permanently, even after you delete your account — this applies to all paid subscribers and the license is explicitly irrevocable.
How other platforms handle this
Gemini Apps may activate when you didn't intend them to, for example, if there's a noise that sounds like "Hey Google"...If Gemini Apps respond, they will treat your input like a normal activation.
This is still Your Content, and you are responsible for it and its accuracy, as well as your use of it on our Services and any and all decisions made, actions taken, and failures to take action based on Your Content.
Due to the nature of the AI Features, generated Marketing Content may not be unique across users and the AI Features may generate the same or similar Marketing Content for other users.
"You hereby grant to Luma a worldwide, non-exclusive, irrevocable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to use, host, and store Input provided during an active Subscription Term, solely as reasonably necessary to: (1) provide the Services; (2) derive or generate Usage Data or Output; (3) create and compile Aggregated Data; (4) improve the Services and develop new products and services; (5) create, test, improve, train, or otherwise develop the artificial intelligence or machine learning models, systems, architecture, weights, or related technology used by Luma in connection with the Services; or (6) as otherwise required by Laws, agreed to in writing by the parties, or otherwise permitted herein. The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.Excerpt from Luma AI's Terms of Service
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art.
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The irrevocable and perpetual nature of this license establishes that Luma retains ongoing rights to inputs even after subscription termination, provided those inputs are reflected in derivative works, aggregated data, or model improvements. This structure allocates long-term intellectual property interests in materials derived from user inputs to Luma.
Your uploaded photos, videos, and prompts can be used by Luma to train AI models permanently, even after you delete your account — this applies to all paid subscribers and the license is explicitly irrevocable.
ConductAtlas has identified this type of provision across 216 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.