If you upload a photo or image containing other people to Luma, you are granting those people a permanent, irrevocable license to use that photo for their own personal purposes across any online platform.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
By uploading photos containing other people, you are not just granting rights to Luma but also automatically granting those pictured individuals a perpetual license to use the image, which could have unintended consequences for photographers and content creators.
Interpretive note: The practical enforceability of the license grant to depicted persons who are not parties to this agreement is legally uncertain and may depend on jurisdiction-specific contract and privacy law.
Uploading photos of other people to Luma automatically grants those people an irrevocable, perpetual license to publicly display and distribute that photo for personal use, which is an unusual rights grant that affects not just your relationship with Luma but also your rights over images of others.
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"If you Upload a photograph or image to the Services that includes one or more persons, you hereby grant such persons and their administrators, guardians, heirs, and trustees, if any, an irrevocable, perpetual, royalty free, fully paid-up, worldwide license to reproduce, distribute, and publicly display that photograph for personal use and through any online platform or service, but not to promote any third-party productExcerpt from Luma AI's Terms of Service
(1) REGULATORY LANDSCAPE: This provision engages privacy and personality rights frameworks including right of publicity laws in California and New York, EU GDPR protections for biometric and photographic personal data, and the Illinois BIPA where …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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By uploading photos containing other people, you are not just granting rights to Luma but also automatically granting those pictured individuals a perpetual license to use the image, which could have unintended consequences for photographers and content creators.
Uploading photos of other people to Luma automatically grants those people an irrevocable, perpetual license to publicly display and distribute that photo for personal use, which is an unusual rights grant that affects not just your relationship with Luma but also your rights over images of others.
ConductAtlas has identified this type of provision across 262 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.