When you use Luma's paid service, everything you upload is licensed to Luma permanently for AI model training and product development, and this license cannot be revoked even if you cancel or delete your account.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The irrevocable and perpetual nature of this license establishes that Luma retains ongoing rights to inputs even after subscription termination, provided those inputs are reflected in derivative works, aggregated data, or model improvements. This structure allocates long-term intellectual property interests in materials derived from user inputs to Luma.
Your uploaded photos, videos, and prompts can be used by Luma to train AI models permanently, even after you delete your account — this applies to all paid subscribers and the license is explicitly irrevocable.
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"You hereby grant to Luma a worldwide, non-exclusive, irrevocable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to use, host, and store Input provided during an active Subscription Term, solely as reasonably necessary to: (1) provide the Services; (2) derive or generate Usage Data or Output; (3) create and compile Aggregated Data; (4) improve the Services and develop new products and services; (5) create, test, improve, train, or otherwise develop the artificial intelligence or machine learning models, systems, architecture, weights, or related technology used by Luma in connection with the Services; or (6) as otherwise required by Laws, agreed to in writing by the parties, or otherwise permitted herein. The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.— Excerpt from Luma AI's Luma AI Terms of Service
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent as lawful basis), Art. 7 (conditions for consent, including the right to withdraw), and Art. 17 (right to erasure) — the irrevocability of the license creates structural conflict with the GDPR right to withdraw consent and the right to erasure. Under CCPA §1798.105, consumers have the right to request deletion of personal information, which this clause partially overrides. The FTC Act Section 5 may be engaged if the irrevocability is not clearly disclosed to consumers at point of upload. Enforcement authorities: EU data protection authorities (lead DPA depends on Luma's EU establishment), California Privacy Protection Agency (CPPA), FTC. (2)
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The irrevocable and perpetual nature of this license establishes that Luma retains ongoing rights to inputs even after subscription termination, provided those inputs are reflected in derivative works, aggregated data, or model improvements. This structure allocates long-term intellectual property interests in materials derived from user inputs to Luma.
Your uploaded photos, videos, and prompts can be used by Luma to train AI models permanently, even after you delete your account — this applies to all paid subscribers and the license is explicitly irrevocable.
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