When you use Luma's paid service, everything you upload is licensed to Luma permanently for AI model training and product development, and this license cannot be revoked even if you cancel or delete your account.
Consumer impact (what this means for users)
Your uploaded photos, videos, and prompts can be used by Luma to train AI models permanently, even after you delete your account — this applies to all paid subscribers and the license is explicitly irrevocable.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Delete Your Data
Email support@lumalabs.ai requesting account and data deletion. Note that licenses already incorporated into Luma's systems or models prior to deletion will remain valid and irrevocable.
Cross-platform context
See how other platforms handle Irrevocable Perpetual Input License (Paid Use) and similar clauses.
Even paying subscribers cannot fully reclaim rights over uploaded content once it has been used in Luma's AI systems, which may affect users who upload proprietary or sensitive creative work.
View original clause language
You hereby grant to Luma a worldwide, non-exclusive, irrevocable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to use, host, and store Input provided during an active Subscription Term, solely as reasonably necessary to: (1) provide the Services; (2) derive or generate Usage Data or Output; (3) create and compile Aggregated Data; (4) improve the Services and develop new products and services; (5) create, test, improve, train, or otherwise develop the artificial intelligence or machine learning models, systems, architecture, weights, or related technology used by Luma in connection with the Services; or (6) as otherwise required by Laws, agreed to in writing by the parties, or otherwise permitted herein. The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent as lawful basis), Art. 7 (conditions for consent, including the right to withdraw), and Art. 17 (right to erasure) — the irrevocability of the license creates structural conflict with the GDPR right to withdraw consent and the right to erasure. Under CCPA §1798.105, consumers have the right to request deletion of personal information, which this clause partially overrides. The FTC Act Section 5 may be engaged if the irrevocability is not clearly disclosed to consumers at point of upload. Enforcement authorities: EU data protection authorities (lead DPA depends on Luma's EU establishment), California Privacy Protection Agency (CPPA), FTC. (2)
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Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Applicable agencies
FTC
The irrevocable AI training license and its conflict with consumer deletion expectations may constitute an unfair or deceptive trade practice under FTC Act Section 5.
ConductAtlas Policy Archive
Entity: Luma AI | Document: Luma AI Terms of Service | Record: CA-P-004093
Captured: 2026-04-30 06:05:56 UTC | SHA-256: 02f560c92743c63d…
URL: https://conductatlas.com/platform/luma-ai/luma-ai-terms-of-service/irrevocable-perpetual-input-license-paid-use/
Accessed: May 2, 2026