Luma AI · Luma AI Terms of Service · View original document ↗

Input License - Free Tier (Broad Content License)

High severity High confidence Explicitdocumentlanguage Unique · 0 of 343 platforms
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Document Record

What it is

Users on free-tier plans grant Luma a perpetual, irrevocable license to publicly display, reproduce, distribute, create derivative works of, and publicly perform their uploaded content across any media formats and channels, including for AI model training and product development. This license is permanent and irrevocable with respect to Input already incorporated into Luma's systems.

This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that free-tier users grant rights substantially broader than the paid-tier license, including public display and distribution rights over user-submitted content in any media format. The perpetual and irrevocable nature of the license as applied to already-incorporated Input means these rights persist regardless of subsequent account deletion or plan changes.

Consumer impact (what this means for users)

Under this clause, free-tier users grant Luma a license that includes public display, distribution, and derivative works creation over their uploaded content for AI model training and related purposes. The agreement states this license is perpetual and irrevocable with respect to Input already incorporated into Luma's outputs, usage data, or aggregated data at the time of any account deletion.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Contact Luma at support@lumalabs.ai to request account and data deletion. Note that the agreement states deletion does not affect licenses over Input already incorporated into Luma's systems prior to deletion.

How other platforms handle this

Kajabi Medium

"Content" means anything you or your Customers create or make available through the Service in connection with your Account, including your intellectual property (e.g. trademarks, trade names, service marks, and copyrighted works); the products or services you offer (e.g., courses, coaching, members...

ConvertKit Medium

By posting, uploading, inputting, providing or submitting your Content you grant Kit, its affiliated companies and necessary sublicensees permission to use your Content in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, trans...

Epic Games Medium

By submitting, sharing, or otherwise making User-Generated Content available through any of the Licensed Products, including by submitting User-Generated Content using UEFN, you grant Epic a royalty-free, perpetual, irrevocable, non-exclusive, sublicensable, worldwide license to use, reproduce, modi...

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▸ View Original Clause Language DOCUMENT RECORD
"
During Free Use. The license granted above is expanded to also include the right to publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works of, and distribute Input, in whole or in part, in any media formats and through any media channels, for all purposes set forth in Section 4.2(a). The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.

— Excerpt from Luma AI's Luma AI Terms of Service

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision may require evaluation under GDPR Articles 6 and 9 regarding lawful basis for processing personal data contained within user Input, and Article 17 regarding the right to erasure, given the perpetual and irrevocable survival clause. CCPA's right to deletion may also be implicated where Input contains personal information of California residents. The FTC Act may be relevant to the adequacy of disclosure of this license at the point of consent. Enforcement authorities include the FTC, EU data protection authorities, and California Privacy Protection Agency. (2) GOVERNANCE EXPOSURE: High. The license grants rights to publicly display and distribute user-submitted content in any media format for AI training and commercial product development. The perpetual irrevocable survival clause limits the practical effect of account deletion rights. The distinction between free and paid tiers creates a governance boundary that organizations with mixed account types should map explicitly. (3) JURISDICTION FLAGS: EU/EEA users face heightened exposure given GDPR's requirements for specific, informed consent for each processing purpose, and the right to erasure under Article 17. The irrevocable license survival clause may create tension with GDPR erasure rights depending on how regulators interpret the 'legitimate grounds' override. California residents should evaluate CCPA deletion rights against the survival clause. The enforceability of irrevocable licenses over personal data is jurisdiction-dependent. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations uploading third-party owned or licensed content should assess whether granting Luma these rights is consistent with their upstream IP obligations. B2B customers who are free-tier users face the broader license scope; procurement teams should consider whether upgrading to paid tiers materially reduces IP exposure. The sublicensing right through multiple tiers creates downstream licensing chains that may affect IP audits. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit consent mechanisms at account registration to confirm free-tier users are specifically informed of the expanded license scope before submitting Input. Data mapping should identify whether Input submitted by free-tier users contains personal data or confidential business information. Legal review of the perpetual irrevocable survival clause against applicable deletion rights obligations is warranted for EU and California operations.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over unfair or deceptive practices in consumer data licensing disclosures, relevant to whether the breadth of this license is adequately disclosed at consent.
    File a complaint →

Provision details

Document information
Document
Luma AI Terms of Service
Entity
Luma AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-012701
Document ID
CA-D-00498
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1da3bb14f86647d0b3eff05ca1ae2daf91ff0bfd6e9aa59b03a66bfe8591b1d4
Analysis generated
May 21, 2026 00:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Luma AI
Document: Luma AI Terms of Service
Record ID: CA-P-012701
Captured: 2026-05-21 00:31:47 UTC
SHA-256: 1da3bb14f86647d0…
URL: https://conductatlas.com/platform/luma-ai/luma-ai-terms-of-service/input-license-free-tier-broad-content-license/
Accessed: May 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Luma AI's Input License - Free Tier (Broad Content License) clause do?

This provision establishes that free-tier users grant rights substantially broader than the paid-tier license, including public display and distribution rights over user-submitted content in any media format. The perpetual and irrevocable nature of the license as applied to already-incorporated Input means these rights persist regardless of subsequent account deletion or plan changes.

How does this clause affect you?

Under this clause, free-tier users grant Luma a license that includes public display, distribution, and derivative works creation over their uploaded content for AI model training and related purposes. The agreement states this license is perpetual and irrevocable with respect to Input already incorporated into Luma's outputs, usage data, or aggregated data at the time of any account deletion.

Is ConductAtlas affiliated with Luma AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.