This is Luma AI's Terms of Service governing use of its generative AI video and image creation platform. The single most important thing to know is that any content — photos, videos, prompts — you upload to Luma's free tier is licensed to Luma permanently and irrevocably for AI model training and public distribution, even after you delete your account. If you use the free tier, read the Input license carefully before uploading personal images or proprietary creative work, as that license cannot be revoked.
Technical Summary
This Agreement governs use of Luma AI, Inc.'s generative AI platform and APIs, constituting a legally binding contract formed upon click-acceptance, use, or payment, and incorporating Luma's Privacy Policy by reference. The most significant obligations it creates include a broad, irrevocable, perpetual, royalty-free license granted by users to Luma to use all Input for AI model training, product development, and Aggregated Data compilation — with paid users receiving a narrower license and free users granting an even broader license including public display and distribution rights. Notably, the agreement contains a mandatory binding arbitration clause with class action and jury trial waiver (Section 16.2), a provision that account deletion does not revoke licenses already incorporated into Luma's systems or models, and an explicit disclaimer that the services are not HIPAA-compliant and Luma is not a Business Associate. The document engages GDPR (data processing and consent), CCPA (California consumer privacy rights), COPPA (prohibition on users under 13), FTC Act Section 5 (unfair/deceptive practices in AI outputs and data use), and the EU AI Act (generative AI system governance); material compliance considerations include the irrevocability of input licenses post-deletion, the breadth of AI training rights granted even under paid subscriptions, and the total disclaimer of liability for Third-Party AI Tool actions taken autonomously on users' behalf.
When you use Luma's paid service, everything you upload is licensed to Luma permanently for AI model training and product development, and this license cannot be revoked even if you cancel or delete your account.
If you use Luma's free tier, you give Luma the right to publicly share, display, and distribute your uploaded content — including photos and videos — in any format and on any platform, permanently and irrevocably.
By using Luma AI, you give up your right to sue Luma in court or join a class action lawsuit — disputes must be resolved through private arbitration on an individual basis only.
Deleting your Luma account does not take back the rights you gave Luma to use your uploaded content — once your content has been used in their AI systems, that license is permanent.
If Luma's platform uses third-party AI tools that take actions on your behalf — like interacting with the internet or other systems — Luma takes no responsibility for what those tools do, even if they cause you harm.
Luma AI explicitly states its platform is not HIPAA-compliant, meaning healthcare providers and others handling protected health information should not use Luma for patient data.
Luma can change or shut down any part of its service at any time without warning, and you cannot hold them liable for any losses resulting from these changes.
When you upload a photo of other people to Luma, you automatically give those people a permanent, free right to use and share that photo online — a right you cannot take back.
Luma owns all data derived from analyzing how you use the service — including usage patterns and aggregated insights — and can use it to build new products without sharing any benefit with you.
Children under 13 cannot use Luma AI; users aged 13-17 need parental consent. If a child under 13 has created an account, contact Luma to have their data deleted.
Added April 30, 2026
Cross-platform context
See how other platforms handle Account Deletion Does Not Revoke Incorporated Licenses and similar clauses.