Deleting your Luma account does not take back the rights you gave Luma to use your uploaded content — once your content has been used in their AI systems, that license is permanent.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes that account deletion does not retroactively revoke intellectual property licenses for content that has already been processed and integrated into Luma's operational systems or datasets prior to the deletion event.
Deleting your Luma account will not remove your content from Luma's AI models or aggregated datasets — your photos, videos, and other uploads remain licensed to Luma permanently after deletion.
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"Note that deletion of your Account does not affect any licenses you have granted to Luma under this Agreement with respect to Input or Output that has already been incorporated into Luma's systems, models, or Aggregated Data prior to deletion.Excerpt from Luma AI's Terms of Service
(1) REGULATORY FRAMEWORK: This provision directly conflicts with GDPR Art.
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The clause establishes that account deletion does not retroactively revoke intellectual property licenses for content that has already been processed and integrated into Luma's operational systems or datasets prior to the deletion event.
Deleting your Luma account will not remove your content from Luma's AI models or aggregated datasets — your photos, videos, and other uploads remain licensed to Luma permanently after deletion.
ConductAtlas has identified this type of provision across 264 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.