Luma AI · Luma AI Privacy Policy

Business Transfer Data Sharing

Medium severity
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What it is

If Luma is sold, merges with another company, or goes bankrupt, your personal data — including all uploaded content and conversation history — can be transferred to the new owner without your consent.

Consumer impact (what this means for users)

All personal data Luma holds about you, including images, videos, and AI conversations, could be transferred to a third-party acquirer in any corporate transaction without requiring your specific consent or prior notice.

Cross-platform context

See how other platforms handle Business Transfer Data Sharing and similar clauses.

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Why it matters (compliance & risk perspective)

In a bankruptcy or acquisition scenario, your personal data becomes a corporate asset that could be acquired by a company with entirely different privacy practices, and you have no right to object under this clause.

View original clause language
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6 (requirement for valid legal basis for processing post-transfer), Art. 13 (transparency about recipients), and Art. 44-49 (international transfer rules if acquirer is outside EEA); UK GDPR; CCPA/CPRA §1798.100 (right to know) and state AG enforcement; FTC Act Section 5. In bankruptcy contexts, US Bankruptcy Code §363 sales may conflict with privacy policy commitments, an issue the FTC has actively litigated (e.g., RadioShack bankruptcy enforcement). (2)

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Applicable agencies

  • FTC
    The FTC has enforcement authority and precedent in challenging data transfers in bankruptcy or M&A transactions that violate stated privacy policies.
    File a complaint →

Provision details

Document information
Document
Luma AI Privacy Policy
Entity
Luma AI
Document last updated
April 29, 2026
Tracking information
First tracked
April 30, 2026
Last verified
April 30, 2026
Record ID
CA-P-004292
Document ID
CA-D-00497
Evidence Provenance
Source URL
Wayback Machine
SHA-256
67674aa1a904b7c68bd20d464b6be4c1e518b1fe7e03c01dfdb4e87cfd26cb78
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Luma AI | Document: Luma AI Privacy Policy | Record: CA-P-004292
Captured: 2026-04-30 07:54:18 UTC | SHA-256: 67674aa1a904b7c6…
URL: https://conductatlas.com/platform/luma-ai/luma-ai-privacy-policy/business-transfer-data-sharing/
Accessed: May 2, 2026
Classification
Severity
Medium
Categories

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