Luma uses the images, videos, and AI chat conversations you submit to the platform to train and improve its AI models, and content you provide may appear in AI-generated outputs.
Your uploaded images, videos, and AI conversation text are used to train Luma's AI models, meaning sensitive or personal content you submit contributes to model development without an explicit opt-out mechanism.
Cross-platform context
See how other platforms handle AI Model Training on User Content and similar clauses.
Compare across platforms →Users who submit personal, sensitive, or proprietary content in conversations or uploads may have that content used to train Luma's AI without a clear opt-out, and it could potentially surface in outputs generated for other users.
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests as legal basis for AI training), Art. 13 (transparency about processing purposes), and Art. 22 (automated decision-making); UK GDPR equivalent provisions enforced by the ICO; CCPA/CPRA §1798.100 (right to know about data use) and §1798.120 (opt-out of sale/sharing) enforced by CPPA; FTC Act Section 5 for potentially unfair data practices if training use is not adequately disclosed. The EU AI Act (Regulation 2024/1689) may impose additional obligations depending on classification of Luma's AI systems as general-purpose AI models. (2)
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.