Luma uses the images, videos, text, and other content you submit to its services to train and improve its AI models.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users uploading personal images, videos, or sensitive text may not expect that content to contribute to AI model development, and no specific opt-out for this use is described in the policy.
Interpretive note: Whether Luma's legitimate interests basis for AI training satisfies GDPR's balancing test without a specific opt-out depends on jurisdiction-specific regulatory interpretation and has not been adjudicated with respect to this policy.
Severity downgraded from high to medium, and the provision was split—conversation/input data collection details moved to separate 'Conversation and Input Data Collection' provision, removing the explicit statement about Outputs reproducing Input information.
View full change record →Content you upload to Luma, including personal images, videos, and AI chat conversations, may be used to train Luma's AI models. Because no dedicated opt-out mechanism is specified for this use, users who do not want their content used for training must either avoid uploading sensitive material or request deletion via the contact details provided.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"Train, develop, and improve the artificial intelligence, machine learning, and models that we use to support our ServicesExcerpt from Luma AI's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR Articles 6 and 13 (legal basis and transparency obligations) and potentially Article 9 where uploaded content includes biometric or sensitive data.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Users uploading personal images, videos, or sensitive text may not expect that content to contribute to AI model development, and no specific opt-out for this use is described in the policy.
Content you upload to Luma, including personal images, videos, and AI chat conversations, may be used to train Luma's AI models. Because no dedicated opt-out mechanism is specified for this use, users who do not want their content used for training must either avoid uploading sensitive material or request deletion via the contact details provided.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.