Luma automatically collects detailed information about your device, approximate location, and how you use the service, including your application installations, advertising identifiers, and whether you open marketing emails.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The collection scope establishes the technical and behavioral data inputs available to the service provider for service operation, analytics, and product improvement purposes. This data collection occurs automatically upon service use without requiring separate user action for each collection event.
Luma collects a detailed fingerprint of your device — including advertising IDs, app installations, RAM/CPU data, and network type — that can be used to build a persistent profile of you across services and shared with analytics and advertising partners.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"Device data. We receive information about the device and software you use to access our Services, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier and manufacturer, radio/network information (e.g., WiFi, LTE, 4G), application installations, and push notification tokens. Location Information. When you use our Services, we may receive general location information such as city, state or geographic area. Usage Information. We automatically receive information about your interactions with our Services, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.— Excerpt from Luma AI's Luma AI Privacy Policy
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 5(1)(c) (data minimisation principle), Art. 6(1)(f) (legitimate interests for analytics tracking), and ePrivacy Directive/EU Cookie Law for cookie and tracking technology use; UK GDPR and PECR (Privacy and Electronic Communications Regulations) enforced by ICO; CCPA/CPRA §1798.140 definition of 'sensitive personal information' (which may include precise geolocation) and §1798.120 opt-out rights; Illinois BIPA if biometric identifiers are derived; FTC Act Section 5. (2)
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The collection scope establishes the technical and behavioral data inputs available to the service provider for service operation, analytics, and product improvement purposes. This data collection occurs automatically upon service use without requiring separate user action for each collection event.
Luma collects a detailed fingerprint of your device — including advertising IDs, app installations, RAM/CPU data, and network type — that can be used to build a persistent profile of you across services and shared with analytics and advertising partners.
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