This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers are prohibited from using sensitive personal data categories as targeting criteria, limiting the signals they may use to reach audiences on LinkedIn.
Interpretive note: The excerpt is truncated, so the full list of prohibited sensitive data categories is unavailable. The canonical claim preserves the 'including' framing to reflect that the listed categories are non-exhaustive examples.
Advertisers must not use sensitive data categories—including political affiliation or opinions, racial or ethnic origin, or health data—to target their ads on LinkedIn.
How other platforms handle this
These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
we may share, or permit third party online advertising networks and other third-party services, to collect, information about your use of our Services over time so that they may display ads that may be relevant to your interests...
"Ads must not target based on sensitive data or categories, including political affiliation or opinions, racial or ethnic origin, data concerning health...Excerpt from LinkedIn's Advertising Policies
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Advertisers are prohibited from using sensitive personal data categories as targeting criteria, limiting the signals they may use to reach audiences on LinkedIn.
Advertisers must not use sensitive data categories—including political affiliation or opinions, racial or ethnic origin, or health data—to target their ads on LinkedIn.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by LinkedIn.