The policy prohibits advertisers from targeting LinkedIn members using sensitive data categories including health data, consumer health data, genetic data, biometric data, racial or ethnic origin, political affiliation, religious beliefs, sexual orientation, criminal record, trade union membership, and income. The prohibition applies to direct targeting on these attributes and extends to any categories defined as sensitive under applicable law.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers to audit any audience segments, custom audiences, or third-party data sets used in LinkedIn campaigns to confirm they do not incorporate these prohibited categories. Because the prohibition extends to categories as defined by applicable law, the operational scope may vary across jurisdictions, including GDPR special categories in the EU and state-level sensitive data definitions in the US.
Interpretive note: The provision extends to categories defined by applicable law, which creates jurisdiction-dependent scope that cannot be fully determined from the document alone.
This provision establishes that LinkedIn members cannot be targeted by advertisers based on health information, biometric or genetic data, racial or ethnic origin, sexual orientation, income, or other enumerated sensitive categories. The agreement requires advertisers to comply with this restriction as a condition of platform access.
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"Ads must not target based on sensitive data or categories, including political affiliation or opinions, racial or ethnic origin, data concerning health (including medical information and consumer health data), genetic data, biometric data, religious or philosophical affiliation or beliefs, data relating to a criminal record or alleged or actual commission of a crime, sexual behavior or orientation, trade union membership, or income, or as otherwise defined by applicable law.Excerpt from LinkedIn's Advertising Policies
REGULATORY LANDSCAPE: This provision directly engages GDPR Article 9 special categories of personal data (health, biometric, genetic, racial or ethnic origin, religious beliefs, sexual orientation, trade union membership) and extends to consumer health data as …
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This provision requires advertisers to audit any audience segments, custom audiences, or third-party data sets used in LinkedIn campaigns to confirm they do not incorporate these prohibited categories. Because the prohibition extends to categories as defined by applicable law, the operational scope may vary across jurisdictions, including GDPR special categories in the EU and state-level sensitive data definitions in the …
This provision establishes that LinkedIn members cannot be targeted by advertisers based on health information, biometric or genetic data, racial or ethnic origin, sexual orientation, income, or other enumerated sensitive categories. The agreement requires advertisers to comply with this restriction as a condition of platform access.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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