Provision record
LinkedIn · LinkedIn Ads Agreement · View original document ↗

Ad Services Data May Only Be Used Anonymously to Assess Campaign Performance

High severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

How must advertisers use Ad Services Data?
LinkedIn requires that advertisers use Ad Services Data only on an aggregate and anonymous basis to assess the performance and effectiveness of their Campaigns using the Ad Services.
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This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

LinkedIn restricts both the form of the data (aggregate and anonymous) and the permitted purpose (assessing Campaign performance), meaning any other use of Ad Services Data is prohibited.

Consumer impact (what this means for users)

Advertisers are prohibited from using Ad Services Data in any individually identifiable form or for any purpose other than evaluating Campaign performance and effectiveness.

How other platforms handle this

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

Roblox Medium

Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
you may use Ad Services Data only on an aggregate and anonymous basis to assess the performance and effectiveness of your Campaigns using the Ad Services.

Excerpt from LinkedIn's Ads Agreement

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
LinkedIn Ads Agreement
Entity
LinkedIn
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-063361
Document ID
CA-D-00863
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7f1df96a73c062f9d20aa84beb0dbef769aa923bc5ee01baa675619fc1a46a3a
Analysis generated
May 20, 2026 20:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: LinkedIn
Document: LinkedIn Ads Agreement
Record ID: CA-P-063361
Captured: 2026-05-20 20:53:24 UTC
SHA-256: 7f1df96a73c062f9…
URL: https://conductatlas.com/platform/linkedin/linkedin-ads-agreement/provision/CA-P-063361/ad-services-data-may-only-be-used-anonymously-to-assess-campaign-performance/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does LinkedIn's Ad Services Data May Only Be Used Anonymously to Assess Campaign Performance clause do?

LinkedIn restricts both the form of the data (aggregate and anonymous) and the permitted purpose (assessing Campaign performance), meaning any other use of Ad Services Data is prohibited.

How does this clause affect you?

Advertisers are prohibited from using Ad Services Data in any individually identifiable form or for any purpose other than evaluating Campaign performance and effectiveness.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with LinkedIn?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by LinkedIn.