The policy states that when the Meta Pixel is used for advertising, Lime and Meta Ireland are joint data controllers under GDPR, with responsibilities allocated via a Controller Addendum; Lime handles notice obligations and Meta Ireland handles individual rights requests related to the joint processing.
This analysis describes what Lime's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a formal joint controllership arrangement under GDPR Article 26 for Meta Pixel-based advertising, which affects how users must exercise their data rights: rights related to the joint processing must be directed to Meta Ireland rather than Lime. The policy does not describe what specific personal data flows to Meta Ireland under this arrangement beyond referencing email address and phone number conversion for ad matching.
Under this clause, users seeking to exercise data rights related to Meta Pixel advertising processing must contact Meta Ireland rather than Lime, as the Controller Addendum allocates individual rights management to Meta Ireland for this specific processing activity.
Cross-platform context
See how other platforms handle Meta Ireland Joint Controller Arrangement for Advertising and similar clauses.
Compare across platforms →"Where Lime uses the Meta pixel (a type of cookie) to provide advertising to you, Lime and Meta Ireland are joint controllers for this processing. Lime and Meta Ireland have entered into a Controller Addendum to divide their respective responsibilities under the General Data Protection Regulation in respect of this joint processing, for example, Lime is responsible for providing this notice to you and Meta Ireland is responsible for managing your individual rights relating to the joint processing.Excerpt from Lime's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly engages GDPR Article 26, which requires joint controllers to determine their respective responsibilities in a transparent arrangement and make the essence of that arrangement available to data subjects.
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This provision establishes a formal joint controllership arrangement under GDPR Article 26 for Meta Pixel-based advertising, which affects how users must exercise their data rights: rights related to the joint processing must be directed to Meta Ireland rather than Lime. The policy does not describe what specific personal data flows to Meta Ireland under this arrangement beyond referencing email address …
Under this clause, users seeking to exercise data rights related to Meta Pixel advertising processing must contact Meta Ireland rather than Lime, as the Controller Addendum allocates individual rights management to Meta Ireland for this specific processing activity.
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