The policy states that Lime or third-party advertising platforms may hash or convert users' email addresses and phone numbers into unique values for matching with user accounts on third-party platforms such as Facebook and Instagram for personalized advertising purposes.
This analysis describes what Lime's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the conversion of account identifiers, specifically email addresses and phone numbers, into hashed values transmitted to third-party advertising platforms for cross-platform audience matching. This practice is subject to regulatory scrutiny under GDPR and CCPA regarding consent requirements and the characterization of such data transfers as sales or shares of personal information.
Under this clause, users' email addresses and phone numbers may be hashed and transmitted to advertising platforms such as Meta for audience matching and personalized ad targeting; the policy notes that third-party platforms may offer choices about customized ads, and the California Privacy Notice is cited for information about opt-out rights.
Cross-platform context
See how other platforms handle Email and Phone Number Hashing for Ad Matching and similar clauses.
Compare across platforms →"As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests.Excerpt from Lime's Privacy Policy
1) REGULATORY LANDSCAPE: This provision implicates GDPR consent and legitimate interests requirements for advertising-related data sharing, CCPA provisions regarding the sharing of personal information for cross-context behavioral advertising (which California law treats as a sale …
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This provision authorizes the conversion of account identifiers, specifically email addresses and phone numbers, into hashed values transmitted to third-party advertising platforms for cross-platform audience matching. This practice is subject to regulatory scrutiny under GDPR and CCPA regarding consent requirements and the characterization of such data transfers as sales or shares of personal information.
Under this clause, users' email addresses and phone numbers may be hashed and transmitted to advertising platforms such as Meta for audience matching and personalized ad targeting; the policy notes that third-party platforms may offer choices about customized ads, and the California Privacy Notice is cited for information about opt-out rights.
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