This analysis describes what Klarna's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for behavioral profiling and advertising personalization within the Klarna platform, specifying the data categories used for this purpose and the mechanism by which users may modify their marketing consent status.
The terms authorize Klarna to process behavioral and transactional data for marketing profiling and targeted ad delivery by default. Users who wish to limit these practices must affirmatively modify their preferences through the app or contact Klarna directly.
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"We use your personal data, including your purchase history, browsing behavior within the Klarna app, and demographic information, to create a profile about you for the purposes of sending you personalized marketing communications and displaying targeted advertisements. You can withdraw your consent to marketing at any time by updating your preferences in the Klarna app or by contacting us.— Excerpt from Klarna's Klarna Privacy Policy
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The clause establishes the operational framework for behavioral profiling and advertising personalization within the Klarna platform, specifying the data categories used for this purpose and the mechanism by which users may modify their marketing consent status.
The terms authorize Klarna to process behavioral and transactional data for marketing profiling and targeted ad delivery by default. Users who wish to limit these practices must affirmatively modify their preferences through the app or contact Klarna directly.
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