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The agreement states that Kindle Software automatically transmits to Amazon data including last page read, content usage and distribution activity, viewing data, search queries, device memory, up-time, log files, and signal strength, and that this data may be stored on servers outside the user's country of residence.
This analysis describes what Kindle's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses that Kindle Software continuously collects and transmits detailed reading behavior, search activity, and device metrics to Amazon, with potential cross-border data storage, which engages data protection and cross-border transfer requirements in multiple jurisdictions.
The updated terms no longer include any language governing Kindle Vella, a service that previously allowed customers to purchase and redeem digital Tokens for eligible content through the Kindle Store. This removal eliminates contractual protections that previously governed Token ownership (non-expiration, non-transferability), refund policies, and geographic restrictions. Users who hold existing Token balances or have purchased Vella content should contact Amazon customer service to understand how their existing purchases and balances are affected, as the terms no longer explicitly address this service.
View change record →Under this clause, Kindle Software transmits a defined set of behavioral and device data, including reading position, content interactions, search queries, and device diagnostics, to Amazon as an ongoing function of using the software, with that data potentially stored outside the user's country of residence.
Cross-platform context
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"Kindle Software will provide Amazon with information about your use of the Kindle Software, including information about its interaction with Kindle Content, other content, and the Service (such as your last page read; content that you use, Distribute, or archive; your viewing data and search queries; and available memory, up-time, log files, and signal strength). Information provided to Amazon may be stored on servers outside the country in which you live. We will handle any information we receive in accordance with the Amazon.com Privacy Notice.Excerpt from Kindle's Store Terms of Use
(1) REGULATORY LANDSCAPE: The cross-border data storage disclosure engages GDPR Articles on international data transfers for EU/EEA residents, including requirements for adequate transfer mechanisms such as Standard Contractual Clauses. For California residents, the CCPA requires disclosure of categories of personal information collected and purposes of use, which this provision partially addresses by naming specific data types. The collection of reading behavior and search queries may constitute sensitive or behavioral data under applicable frameworks. (2) GOVERNANCE EXPOSURE: Medium. The provision names specific data categories collected, which aids transparency, but the reference to handling data in accordance with the Amazon.com Privacy Notice means the full scope of data use, retention, and sharing practices requires review of that separate document, which is incorporated by reference but not reproduced here. (3) JURISDICTION FLAGS: EU/EEA users are subject to GDPR cross-border transfer requirements for any data stored outside the EU. UK GDPR applies similarly for UK residents. California residents have CCPA rights including the right to know categories of data collected and to request deletion. The collection of reading behavior data may attract attention from data protection authorities in multiple jurisdictions given its sensitivity as a proxy for user interests and beliefs. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise or institutional deployments of Kindle Software should evaluate whether employee or user reading behavior data collected by Amazon under this provision implicates workplace privacy laws or organizational data governance obligations, particularly in EU jurisdictions with strong employee privacy protections. (5) COMPLIANCE CONSIDERATIONS: Legal and privacy teams should review the Amazon.com Privacy Notice incorporated by reference to understand the full scope of data use, sharing, and retention practices associated with this collection provision, and should assess whether cross-border transfer mechanisms satisfy applicable regulatory requirements for EU, UK, and other regulated jurisdictions.
This provision discloses that Kindle Software continuously collects and transmits detailed reading behavior, search activity, and device metrics to Amazon, with potential cross-border data storage, which engages data protection and cross-border transfer requirements in multiple jurisdictions.
Under this clause, Kindle Software transmits a defined set of behavioral and device data, including reading position, content interactions, search queries, and device diagnostics, to Amazon as an ongoing function of using the software, with that data potentially stored outside the user's country of residence.
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