Provision record
Hulu · Hulu Privacy Policy (Superseded URL) [RETIRED: redirects to the Walt Disney privacy center (CA-D-000575)] · View original document ↗

Targeted Advertising and Third-Party Identifier Sharing

Medium severity High confidence Explicit document language Unique · 0 of 352 platforms
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Document Record

What it is

The policy authorizes sharing of user identifiers and hashed email addresses with third parties for the purpose of delivering and measuring targeted advertising both on Disney and Hulu properties and on third-party sites and applications.

ⓘ

This analysis describes what Hulu's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that advertising-related data sharing extends beyond Disney-owned platforms to third-party sites and applications, and that identifiers and hashed email addresses are shared with external advertising partners for both delivery and measurement of targeted advertising.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 9, 2026
First Seen
Jul 9, 2026
Last Seen

Consumer impact (what this means for users)

Under this clause, Hulu shares user identifiers and hashed email addresses with third-party advertising partners to enable targeted advertising on both Hulu's platforms and external sites and applications; users can opt out of this data sale or sharing through the 'Do Not Sell or Share My Personal Information' control in website footers or application settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Click 'Do Not Sell or Share My Personal Information' in the Hulu website footer or navigate to privacy controls in the Hulu application settings to opt out of targeted advertising data sharing.

Cross-platform context

See how other platforms handle Targeted Advertising and Third-Party Identifier Sharing and similar clauses.

Compare across platforms →
▸ View Original Clause Language DOCUMENT RECORD
"
When we provide you with relevant advertising on third-party sites and applications, we may share limited personal information about you, such as certain identifiers or hashed email address, with third parties. We may also share such information to provide you with and to measure relevant third-party advertising on our sites and applications.

Excerpt from Hulu's Privacy Policy (Superseded URL) [RETIRED: redirects to the Walt Disney privacy center (CA-D-000575)]

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

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Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Hulu Privacy Policy (Superseded URL) [RETIRED: redirects to the Walt Disney privacy center (CA-D-000575)]
Entity
Hulu
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-015921
Document ID
CA-D-00574
Evidence Provenance
Source URL
https://www.hulu.com/privacy
Wayback Machine
View archived versions →
Content hash (SHA-256)
00f1d01d84ae9b8dd3f1666ae7de8d1a893a5ebc987b1f6d661ef14d92b34703
Analysis generated
May 7, 2026 17:05 UTC
Methodology
summarize_document-v8
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hulu
Document: Hulu Privacy Policy (Superseded URL) [RETIRED: redirects to the Walt Disney privacy center (CA-D-000575)]
Record ID: CA-P-015921
Captured: 2026-05-07 17:05:53 UTC
SHA-256: 00f1d01d84ae9b8d…
URL: https://conductatlas.com/platform/hulu/hulu-privacy-policy-superseded-url-retired-redirects-to-the-walt-disney-privacy-center-ca-d-000575/provision/CA-P-015921/targeted-advertising-and-third-party-identifier-sharing/
Accessed: Sept. 9, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories
Unknown

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Frequently Asked Questions

What does Hulu's Targeted Advertising and Third-Party Identifier Sharing clause do?

This provision establishes that advertising-related data sharing extends beyond Disney-owned platforms to third-party sites and applications, and that identifiers and hashed email addresses are shared with external advertising partners for both delivery and measurement of targeted advertising.

How does this clause affect you?

Under this clause, Hulu shares user identifiers and hashed email addresses with third-party advertising partners to enable targeted advertising on both Hulu's platforms and external sites and applications; users can opt out of this data sale or sharing through the 'Do Not Sell or Share My Personal Information' control in website footers or application settings.

Is ConductAtlas affiliated with Hulu?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hulu.