The policy authorizes Hulu to share user information with content programmers, distributors, device partners, and corporate owners in connection with offering the Hulu service, and states that with user consent Hulu may additionally share viewing information combined with certain personal information with these and other third parties.
This analysis describes what Hulu's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes two tiers of Hulu-specific data sharing: baseline sharing with named business partner categories as a condition of service delivery, and consent-based sharing of viewing information combined with personal information with a broader set of third parties. The consent-based tier reflects the disclosure obligations associated with video viewing records under the Video Privacy Protection Act, though the document does not name that statute explicitly.
Interpretive note: The document does not specify the form or mechanism of consent required for the viewing-data-plus-personal-information sharing tier, creating ambiguity about whether existing account consent satisfies VPPA or GDPR standards.
Under this clause, Hulu shares user information with content programmers, distributors, and device partners by default as part of service operation; sharing of viewing history combined with personal information with these and additional third parties requires user consent, which may be solicited separately from general account registration.
Cross-platform context
See how other platforms handle Hulu Viewing Data Sharing With Business Partners and similar clauses.
Compare across platforms →"When you use the Hulu service, Hulu may share information with its business partners that help offer the Hulu service, including for example, its content programmers, distributors and device partners, and corporate owners; with your consent, Hulu may also share your viewing information together with certain personal information with these and other third partiesExcerpt from Hulu's Privacy Policy (Superseded URL) [RETIRED: redirects to the Walt Disney privacy center (CA-D-000575)]
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This provision establishes two tiers of Hulu-specific data sharing: baseline sharing with named business partner categories as a condition of service delivery, and consent-based sharing of viewing information combined with personal information with a broader set of third parties. The consent-based tier reflects the disclosure obligations associated with video viewing records under the Video Privacy Protection Act, though the document …
Under this clause, Hulu shares user information with content programmers, distributors, and device partners by default as part of service operation; sharing of viewing history combined with personal information with these and additional third parties requires user consent, which may be solicited separately from general account registration.
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