The agreement authorizes HubSpot to terminate the customer's subscription on 30 days notice if HubSpot determines the customer's conduct has or may negatively reflect on or affect HubSpot, its prospects, or its customers.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision confers discretionary termination authority on HubSpot based on a subjective reputational standard that is not tied to a defined material breach; compliance teams should assess whether this provision creates operational risk for business continuity, particularly for customers that are operationally dependent on the HubSpot platform.
Interpretive note: The enforceability of reputational harm termination provisions varies by jurisdiction, and it is unclear from the document whether a pro-rated refund of prepaid fees would be issued when HubSpot exercises this specific termination right.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Under this clause, HubSpot may terminate a customer's subscription with 30 days notice based on its own determination of reputational impact, without a requirement to demonstrate a defined contractual breach. The agreement does not specify a cure or dispute mechanism specific to this termination ground.
Cross-platform context
See how other platforms handle Reputational Harm Termination for Cause and similar clauses.
Compare across platforms →"We may also terminate this Agreement for cause on thirty (30) days' notice if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our customers.Excerpt from HubSpot's Terms of Service
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This provision confers discretionary termination authority on HubSpot based on a subjective reputational standard that is not tied to a defined material breach; compliance teams should assess whether this provision creates operational risk for business continuity, particularly for customers that are operationally dependent on the HubSpot platform.
Under this clause, HubSpot may terminate a customer's subscription with 30 days notice based on its own determination of reputational impact, without a requirement to demonstrate a defined contractual breach. The agreement does not specify a cure or dispute mechanism specific to this termination ground.
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