Provision record
Hims & Hers · Hims & Hers Privacy Policy · View original document ↗

Sensitive Personal Data Sale Disclosure

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Document Record

What it is

The policy explicitly states that Hims & Hers may sell sensitive personal data, including health data and sexual orientation information, as those terms are defined under California and other state privacy laws, through disclosures to advertising and analytics partners.

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This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that data disclosures to third-party advertising and analytics partners may constitute a sale of sensitive personal information under applicable state law definitions, triggering opt-out rights and, in some jurisdictions, opt-in consent requirements for sensitive data categories.

Consumer impact (what this means for users)

The agreement states that sensitive personal data including health data and sexual orientation information may be sold as defined under state privacy laws. Users can opt out via the Global Privacy Control, privacy.hims.com/policies, or the 'Your Privacy Choices' link on the company's webpage.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit privacy.hims.com/policies and follow the opt-out process for data sales, or click 'Your Privacy Choices' at the bottom of the hims.com or forhers.com webpage to access opt-out controls.

Cross-platform context

See how other platforms handle Sensitive Personal Data Sale Disclosure and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
NOTICE: We may sell your sensitive personal data. 'Sell' in this context refers to 'sell' as defined in certain state privacy laws. Some of the data disclosures to these third parties may be considered a 'sale' or 'sharing' of personal information as defined under the laws of California and other U.S. states.

Excerpt from Hims & Hers's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Hims & Hers Privacy Policy
Entity
Hims & Hers
Document last updated
July 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015436
Document ID
CA-D-00907
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c988ded09cde26ad7361730320c4689ff467340d29b135981d8ab4d8be8c7714
Analysis generated
July 9, 2026 08:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hims & Hers
Document: Hims & Hers Privacy Policy
Record ID: CA-P-015436
Captured: 2026-07-09 08:00:22 UTC
SHA-256: c988ded09cde26ad…
URL: https://conductatlas.com/platform/hims-hers/hims-hers-privacy-policy/provision/CA-P-015436/sensitive-personal-data-sale-disclosure/
Accessed: Oct. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Hims & Hers's Sensitive Personal Data Sale Disclosure clause do?

This provision establishes that data disclosures to third-party advertising and analytics partners may constitute a sale of sensitive personal information under applicable state law definitions, triggering opt-out rights and, in some jurisdictions, opt-in consent requirements for sensitive data categories.

How does this clause affect you?

The agreement states that sensitive personal data including health data and sexual orientation information may be sold as defined under state privacy laws. Users can opt out via the Global Privacy Control, privacy.hims.com/policies, or the 'Your Privacy Choices' link on the company's webpage.

Is ConductAtlas affiliated with Hims & Hers?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.