Hims & Hers · Hims & Hers Privacy Policy · View original document ↗

Use of Data for Interest-Based Advertising

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity Hims & Hers recorded 2 documented changes in the last 30 days.
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This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Interest-based advertising involves profiling user behavior and preferences to target ads, meaning user data is applied to shape the advertising experience specifically for each individual.

Interpretive note: The excerpt lists multiple independent uses of data; interest-based advertising was selected as the primary claim given the clause name and severity. All other uses are recorded in omitted_material.

Consumer impact (what this means for users)

Your data may be used by Hims & Hers to deliver and tailor advertising to you based on your interests.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

Glassdoor Medium

We may use your personal data to conduct research...we conduct and publish research about the labor market, the economy, job opportunities, jobseeker and employee behaviors...

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▸ View Original Clause Language DOCUMENT RECORD
"
This data is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud...

— Excerpt from Hims & Hers's Hims & Hers Privacy Policy

Provision details

Document information
Document
Hims & Hers Privacy Policy
Entity
Hims & Hers
Document last updated
July 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-066635
Document ID
CA-D-00907
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c988ded09cde26ad7361730320c4689ff467340d29b135981d8ab4d8be8c7714
Analysis generated
July 9, 2026 08:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hims & Hers
Document: Hims & Hers Privacy Policy
Record ID: CA-P-066635
Captured: 2026-07-09 08:00:22 UTC
SHA-256: c988ded09cde26ad…
URL: https://conductatlas.com/platform/hims-hers/hims-hers-privacy-policy/provision/CA-P-066635/use-of-data-for-interest-based-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Hims & Hers's Use of Data for Interest-Based Advertising clause do?

Interest-based advertising involves profiling user behavior and preferences to target ads, meaning user data is applied to shape the advertising experience specifically for each individual.

How does this clause affect you?

Your data may be used by Hims & Hers to deliver and tailor advertising to you based on your interests.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Hims & Hers?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.