Provision record
Hims & Hers · Hims & Hers Privacy Policy · View original document ↗

Biometric Information Collection for Identity Verification

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Document Record

What it is

The policy states that the company or its service providers may collect and use biometric information for the purpose of identity verification prior to service access.

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This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes collection of biometric information, a category subject to distinct state biometric privacy statutes including the Illinois Biometric Information Privacy Act, which impose specific consent, retention, and destruction obligations that may apply depending on user location.

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Interpretive note: The biometric modality used, retention schedule, and destruction practices are not specified in the policy, and compliance with state biometric statutes including BIPA depends on implementation details not disclosed in this document.

Consumer impact (what this means for users)

The agreement authorizes collection and use of biometric information by the company or its service providers for identity verification purposes. State biometric privacy laws including BIPA in Illinois and comparable statutes in Texas and Washington may impose written consent, retention schedule, and destruction requirements for this data collection.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Biometric information. We or our service providers may use biometric information to verify your identity prior to your use of the Service.

Excerpt from Hims & Hers's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Hims & Hers Privacy Policy
Entity
Hims & Hers
Document last updated
July 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015441
Document ID
CA-D-00907
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c988ded09cde26ad7361730320c4689ff467340d29b135981d8ab4d8be8c7714
Analysis generated
July 9, 2026 08:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hims & Hers
Document: Hims & Hers Privacy Policy
Record ID: CA-P-015441
Captured: 2026-07-09 08:00:22 UTC
SHA-256: c988ded09cde26ad…
URL: https://conductatlas.com/platform/hims-hers/hims-hers-privacy-policy/provision/CA-P-015441/biometric-information-collection-for-identity-verification/
Accessed: Oct. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Hims & Hers's Biometric Information Collection for Identity Verification clause do?

This provision authorizes collection of biometric information, a category subject to distinct state biometric privacy statutes including the Illinois Biometric Information Privacy Act, which impose specific consent, retention, and destruction obligations that may apply depending on user location.

How does this clause affect you?

The agreement authorizes collection and use of biometric information by the company or its service providers for identity verification purposes. State biometric privacy laws including BIPA in Illinois and comparable statutes in Texas and Washington may impose written consent, retention schedule, and destruction requirements for this data collection.

Is ConductAtlas affiliated with Hims & Hers?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.