The policy discloses that pixel-based and tag-based advertising technologies on the platform may enable third-party data collection across websites and acknowledges these practices may constitute a sale or sharing of personal information under California law.
This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision triggers California opt-out rights under CCPA/CPRA for targeted advertising, and requires the platform to maintain a functional opt-out mechanism. The disclosure that health platform interactions may feed advertising data flows is operationally significant given the sensitivity of the data categories involved.
This provision establishes that behavioral and interaction data may be shared with advertising partners through pixel technologies in ways that California law classifies as a sale or sharing of personal information. California residents are entitled to opt out of these data flows.
Cross-platform context
See how other platforms handle Advertising Pixel Data Sharing as Potential CCPA Sale or Sharing and similar clauses.
Compare across platforms →"We use advertising technologies such as pixels, tags, and similar tools in connection with our Services. These technologies may enable third parties to collect information about your online activities over time and across different websites. Some of these activities may constitute a 'sale' or 'sharing' of personal information under California law.Excerpt from Hims & Hers's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly engages CCPA/CPRA (enforced by California Privacy Protection Agency and California AG).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision triggers California opt-out rights under CCPA/CPRA for targeted advertising, and requires the platform to maintain a functional opt-out mechanism. The disclosure that health platform interactions may feed advertising data flows is operationally significant given the sensitivity of the data categories involved.
This provision establishes that behavioral and interaction data may be shared with advertising partners through pixel technologies in ways that California law classifies as a sale or sharing of personal information. California residents are entitled to opt out of these data flows.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.