The policy authorizes sharing of sensitive personal information including health data and sexual orientation or sex life information with advertising partners to enable personalized advertising and lookalike audience targeting, provided that information does not qualify as Protected Information under HIPAA or applicable state health law.
This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that health-related browsing activity on the Hims & Hers platform, including pages viewed about specific medical conditions or treatments, may be disclosed to external advertising partners for cross-site ad targeting, subject to the company's determination of whether that data constitutes Protected Information.
Under this clause, browsing activity related to specific health conditions or treatments on the Hims & Hers platform may be disclosed to advertising partners who use it to deliver targeted advertisements on other websites. The agreement states this applies to sensitive personal information including health data and sex life information where not classified as Protected Information under applicable law.
Cross-platform context
See how other platforms handle Health and Sexual Orientation Data Shared with Advertising Partners and similar clauses.
Compare across platforms →"We may provide personal information to marketing and advertising partners. For example, we may disclose identifying information to an advertising partner in order to deliver personalized advertising to you or for the purpose of delivering advertisements to other people with similar interests to you. This may include sensitive personal information such as health data or information about your sex life to the extent it is not Protected Information. For example, if you view a webpage about balding or erectile dysfunction treatments, we may provide that information to an advertising partner who will then deliver advertisements to you on different websites based on your viewing activity.Excerpt from Hims & Hers's Privacy Policy
1.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes that health-related browsing activity on the Hims & Hers platform, including pages viewed about specific medical conditions or treatments, may be disclosed to external advertising partners for cross-site ad targeting, subject to the company's determination of whether that data constitutes Protected Information.
Under this clause, browsing activity related to specific health conditions or treatments on the Hims & Hers platform may be disclosed to advertising partners who use it to deliver targeted advertisements on other websites. The agreement states this applies to sensitive personal information including health data and sex life information where not classified as Protected Information under applicable law.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.