Provision record
Hims & Hers · Hims & Hers Privacy Policy · View original document ↗

Disclosure of Sensitive Health Data to Ad Partners

High severity High confidence Explicit document language Common · 288 of 352 platforms

Key Facts

To whom may Hims & Hers provide sensitive personal information?
Hims & Hers may provide sensitive personal information, including health data or information about a user's sex life, to advertising partners, to the extent that information does not qualify as Protected Information.
What information may Hims & Hers provide to advertising partners?
Hims & Hers may provide sensitive personal information, including health data or information about a user's sex life, to advertising partners, to the extent that information does not qualify as Protected Information.
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This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sensitive personal data including health and sex life information may flow to advertising partners unless it meets the threshold of Protected Information, leaving a potentially broad category of sensitive data available for advertising use.

Consumer impact (what this means for users)

Sensitive personal information you generate on the Service—such as viewing pages about health conditions—may be shared with advertising partners if it does not qualify as Protected Information.

How other platforms handle this

Adobe Medium

In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.

Tinder Medium

we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
This may include sensitive personal information such as health data or information about your sex life to the extent it is not Protected Information. For example, if you view a webpage about balding or erectile dysfunction treatments, we may provide that information to an advertising partner...

Excerpt from Hims & Hers's Privacy Policy

Provision details

Document information
Document
Hims & Hers Privacy Policy
Entity
Hims & Hers
Document last updated
July 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-066676
Document ID
CA-D-00907
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c988ded09cde26ad7361730320c4689ff467340d29b135981d8ab4d8be8c7714
Analysis generated
July 9, 2026 08:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hims & Hers
Document: Hims & Hers Privacy Policy
Record ID: CA-P-066676
Captured: 2026-07-09 08:00:22 UTC
SHA-256: c988ded09cde26ad…
URL: https://conductatlas.com/platform/hims-hers/hims-hers-privacy-policy/provision/CA-P-066676/disclosure-of-sensitive-health-data-to-ad-partners/
Accessed: Aug. 19, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Hims & Hers's Disclosure of Sensitive Health Data to Ad Partners clause do?

Sensitive personal data including health and sex life information may flow to advertising partners unless it meets the threshold of Protected Information, leaving a potentially broad category of sensitive data available for advertising use.

How does this clause affect you?

Sensitive personal information you generate on the Service—such as viewing pages about health conditions—may be shared with advertising partners if it does not qualify as Protected Information.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Hims & Hers?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.