The policy discloses that pixel-based and tag-based advertising technologies on the platform may enable third-party data collection across websites and acknowledges these practices may constitute a sale or sharing of personal information under California law.
This analysis describes what Hims & Hers's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision triggers California opt-out rights under CCPA/CPRA for targeted advertising, and requires the platform to maintain a functional opt-out mechanism. The disclosure that health platform interactions may feed advertising data flows is operationally significant given the sensitivity of the data categories involved.
This provision establishes that behavioral and interaction data may be shared with advertising partners through pixel technologies in ways that California law classifies as a sale or sharing of personal information. California residents are entitled to opt out of these data flows.
Cross-platform context
See how other platforms handle Advertising Pixel Data Sharing as Potential CCPA Sale or Sharing and similar clauses.
Compare across platforms →Monitoring
Hims & Hers has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We use advertising technologies such as pixels, tags, and similar tools in connection with our Services. These technologies may enable third parties to collect information about your online activities over time and across different websites. Some of these activities may constitute a 'sale' or 'sharing' of personal information under California law.— Excerpt from Hims & Hers's Hims & Hers Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly engages CCPA/CPRA (enforced by California Privacy Protection Agency and California AG). CPRA requires that businesses provide a clear and conspicuous opt-out for sale and sharing of personal information. The FTC Act also applies to deceptive or unfair data sharing practices. The disclosure of health-adjacent data through advertising pixels may additionally engage state consumer health data statutes. 2) GOVERNANCE EXPOSURE: High. Pixel-based advertising integrations on a health platform create heightened exposure because user interactions may reveal health conditions or treatment-seeking behavior. The document acknowledges CCPA sale or sharing implications, meaning the opt-out mechanism must be functional and auditable. Failure to honor opt-out requests is an enforcement priority for the California Privacy Protection Agency. 3) JURISDICTION FLAGS: California residents have explicit opt-out rights. Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with consumer privacy laws may also create opt-out obligations for targeted advertising. Washington My Health MY Data Act may apply if health-related behavioral data is captured through pixel integrations. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics vendors receiving data through pixel integrations should be assessed as to whether they qualify as service providers (with contractual limitations on use) or third parties (triggering sale or sharing opt-out obligations). Contracts with advertising partners should be reviewed for consistency with the policy's disclosure. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit all active pixel and tag integrations, verify that opt-out signals (including Global Privacy Control) are honored for all integrations, and confirm that health-related interaction data is not transmitted to advertising partners in ways that create additional sensitivity-based obligations under CPRA or state health data statutes.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 3 platforms + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision triggers California opt-out rights under CCPA/CPRA for targeted advertising, and requires the platform to maintain a functional opt-out mechanism. The disclosure that health platform interactions may feed advertising data flows is operationally significant given the sensitivity of the data categories involved.
This provision establishes that behavioral and interaction data may be shared with advertising partners through pixel technologies in ways that California law classifies as a sale or sharing of personal information. California residents are entitled to opt out of these data flows.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hims & Hers.