This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy establishes a new opt-in mechanism that allows Google services like Search and Gemini to access data from other Google services you use, including Gmail, Google Photos, and Drive, to personalize your experience and show you targeted ads. Previously, Google's policy stated it did not show personalized ads based on content from these services. Under the revised terms, if you choose to enable this feature, Google may use data from Gmail, Photos, and Drive to personalize ads and content, including through a feature called Personal Intelligence. You can manage this through your Google account settings to control which services can access data from other services.
View change record →Google's Privacy Policy now gives an effective date of October 1, 2026, replacing May 26, 2026. One passage changed. It covers information Google collects when you are not signed in, which it stores with identifiers tied to your browser, app or device. The policy previously said this lets Google show more relevant search results or ads “based on your activity”; it now says “based on your activity across devices.”
View change record →The updated policy explicitly discloses that Google collects data when you are signed out and stores it with unique identifiers tied to your browser, application, or device. The policy also expands the types of activity it collects to include 'media (like images, files, audio and video) from your interactions,' in addition to previously listed categories. The revised language reorganizes privacy controls into 'Search Services History' and 'Web & App Activity,' and clarifies that depending on your settings, activity from services like Search, Maps, and Shopping is saved as history to your Google Account. You can manage these settings through your Google Account privacy controls, including the ability to turn off Web & App Activity or adjust Personalized Recommendations in Search services.
View change record →How other platforms handle this
You may exercise the abovementioned rights free of charge by contacting us at the contact details in the "Contact Information" section of this Policy.
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
Keep other people's personal information private and don't create content that poses privacy or security risks to any person.
"Across many of our services, you can adjust history and personalization controls to make choices about whether we save some types of data in your Google Account and how we use it to personalize your e...Excerpt from Google's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Across many of our services, you can adjust history and personalization controls to make choices about whether we save some types of data in your Google Account and how we use it to personalize your e...”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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