The policy discloses that third-party websites and apps using Google advertising or analytics services share user activity data with Google regardless of browser mode, including when users browse in Chrome's Incognito mode.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Google receives behavioral data from third-party sites and apps through its advertising and analytics integrations even when users have selected private browsing modes, and that this data may be associated with personal information depending on account settings.
⚠ Activity on third-party sites using Google services will be shared with Google as described, and may be associated with personal information depending on account settings, unless users adjust relevant account controls or use browser-level cookie blocking.
Cross-platform context
See how other platforms handle Third-Party Site Activity Data Collection and Advertising and similar clauses.
Compare across platforms →"Activity on third-party sites and apps that use our services. Websites and apps that integrate Google services like ads and analytics share information with us. This information is shared regardless of which browser or browser mode you use. For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services still share information with Google when you visit them.Excerpt from Google's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates GDPR requirements for third-party cookie consent and cross-context data processing, as well as CCPA opt-out rights for cross-context behavioral advertising.
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This provision establishes that Google receives behavioral data from third-party sites and apps through its advertising and analytics integrations even when users have selected private browsing modes, and that this data may be associated with personal information depending on account settings.
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