The policy states that Google does not use sensitive categories (race, religion, sexual orientation, health) or content from Drive, Gmail, or Photos for personalized ad targeting, and does not share personally identifying information such as name or email with advertisers without user request.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes specific categorical exclusions from Google's advertising personalization system. The exclusion of Drive, Gmail, and Photos content from ad targeting is a material limitation on the scope of data used for advertising, and the prohibition on sharing personally identifying information with advertisers addresses a frequently cited consumer concern.
Interpretive note: The practical scope of the 'health' exclusion relative to inferred interest categories and health-proximate behavioral signals is not fully specified in the policy text, creating some ambiguity about the operational boundaries of this exclusion.
Under this clause, Google's advertising personalization system is stated to exclude sensitive demographic and health categories, and content from Gmail, Drive, and Photos. The agreement also states that advertisers do not receive personally identifying information such as name or email address unless the user specifically authorizes this.
Cross-platform context
See how other platforms handle Personalized Advertising Using Sensitive Category Exclusions and similar clauses.
Compare across platforms →"We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health. We don't show you personalized ads based on your content from Drive, Gmail, or Photos. We don't share information that personally identifies you with advertisers, such as your name or email, unless you ask us to.Excerpt from Google's Privacy Policy
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This provision establishes specific categorical exclusions from Google's advertising personalization system. The exclusion of Drive, Gmail, and Photos content from ad targeting is a material limitation on the scope of data used for advertising, and the prohibition on sharing personally identifying information with advertisers addresses a frequently cited consumer concern.
Under this clause, Google's advertising personalization system is stated to exclude sensitive demographic and health categories, and content from Gmail, Drive, and Photos. The agreement also states that advertisers do not receive personally identifying information such as name or email address unless the user specifically authorizes this.
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