This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of Google's ad targeting infrastructure by defining which data sources can be combined for personalization purposes and which categories are explicitly excluded from this process. This directly affects the scale and specificity of the advertising targeting system available through YouTube Ads.
Users whose browser is associated with Google's ad products will have their third-party browsing and search activity linked to their Google Account and used for ad personalization, unless they modify their settings. The terms authorize this data combination while carving out exclusions for sensitive health, demographic, and certain internal service categories.
How other platforms handle this
As permitted by law, we may combine information that we collect from you through the Services with information that we obtain from such other parties and information derived from other products or Services we provide.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
"We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. Depending on your settings, we may also show you personalized ads based on your interests. We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health. We also don't show personalized ads based on your content from Drive, Gmail, or Calendar. We associate your activity on other sites and apps with your Google Account if you are signed in or if your browser is associated with Google's ad products. This activity may come from apps and sites that partner with Google to show ads, and may include your searches and browsing activity on third-party sites.Excerpt from Google's Privacy Policy
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The provision establishes the operational scope of Google's ad targeting infrastructure by defining which data sources can be combined for personalization purposes and which categories are explicitly excluded from this process. This directly affects the scale and specificity of the advertising targeting system available through YouTube Ads.
Users whose browser is associated with Google's ad products will have their third-party browsing and search activity linked to their Google Account and used for ad personalization, unless they modify their settings. The terms authorize this data combination while carving out exclusions for sensitive health, demographic, and certain internal service categories.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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