Provision record
Google · Google Privacy Policy · View original document ↗

Partners collect data via cookies for advertising measurement

High severity Explicit document language Common · 288 of 352 platforms
Stay ahead of the changes
Track Google and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4429 other provisions on other platforms.

How other platforms handle this

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

Tinder Medium

we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.

Excerpt from Google's Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Google Privacy Policy
Entity
Google
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-017969
Document ID
CA-D-00015
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e3afa08c405a354175f73573062acfb3be4f7465ec3dba3410a8ca4258a72f61
Analysis generated
July 9, 2026 17:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Privacy Policy
Record ID: CA-P-017969
Captured: 2026-07-09 17:35:53 UTC
SHA-256: e3afa08c405a3541…
URL: https://conductatlas.com/platform/google/google-privacy-policy/provision/CA-P-017969/partners-collect-data-via-cookies-for-advertising-measurement/
Accessed: Aug. 19, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does Google's Partners collect data via cookies for advertising measurement clause do?

The clause states: “We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.