This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This restriction limits the use of certain sensitive personal characteristics as bases for ad targeting, providing a defined boundary on how user data may be used for personalization.
Interpretive note: The phrase 'such as' indicates the listed categories are illustrative rather than exhaustive, but the canonical claim reflects only what is explicitly stated.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →YouTube Ads will not target you with personalized ads on the basis of sensitive categories including race, religion, sexual orientation, or health.
How other platforms handle this
The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.
ZipRecruiter does not require any Sensitive Personal Data about you in order for you to utilize the ZipRecruiter Website...please carefully consider the information that is contained within your resume and ensure that you are not providing any sensitive or other information that is not necessary.
Promotions containing obscene or profane language.
"We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.Excerpt from Google's Privacy Policy
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This restriction limits the use of certain sensitive personal characteristics as bases for ad targeting, providing a defined boundary on how user data may be used for personalization.
YouTube Ads will not target you with personalized ads on the basis of sensitive categories including race, religion, sexual orientation, or health.
ConductAtlas has identified this type of provision across 245 platforms. See the full comparison.
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