This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
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Not be Discriminated Against by us for exercising your privacy rights.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"They also provide the right to not be discriminated against for exercising these privacy rights.Excerpt from Google's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “They also provide the right to not be discriminated against for exercising these privacy rights.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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