This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personalized ad delivery is based on cross-service activity, meaning data generated across all Google services — not only YouTube — can influence the ads a user sees.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Your interests and activity across Google services may be used by YouTube Ads to determine which personalized ads you are shown.
How other platforms handle this
combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.
In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.
We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
"we may also show you personalized ads based on your interests and activity across Google services. For example, if you search for "mountain bikes," you may see ads for sports equipment on YouTube.Excerpt from Google's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Personalized ad delivery is based on cross-service activity, meaning data generated across all Google services — not only YouTube — can influence the ads a user sees.
Your interests and activity across Google services may be used by YouTube Ads to determine which personalized ads you are shown.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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