This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Location data collection is tied directly to ad targeting, meaning users' physical whereabouts inform the advertising they receive.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →When you use YouTube Ads services, your location information is collected and may be used to show you ads based on your location.
How other platforms handle this
if you place a restaurant order, our restaurant partner will collect and process your credit card or other payment information in order to fulfill the order.
We collect information about your use of the Services, such as the dates and times of access, browsing history, search, information about the links you click and about third-party applications...
For paid subscriptions, we collect details like name, billing address, and payment specifics.
"We collect location information when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your location.Excerpt from Google's Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Location data collection is tied directly to ad targeting, meaning users' physical whereabouts inform the advertising they receive.
When you use YouTube Ads services, your location information is collected and may be used to show you ads based on your location.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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