This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Ad utility determination is a stated purpose for data collection, meaning collected data is used to shape the advertising experience presented to the user.
Interpretive note: The excerpt names multiple purposes for collection; the canonical claim states the primary ad-related purpose. Other purposes (e.g., language detection, general service improvement) are recorded in omitted_material.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →YouTube Ads collects your information and uses it to decide which ads to show you based on its assessment of what you will find most useful.
How other platforms handle this
Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.
combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.
any personal information that you provide through the Walmart Sites will be used by Walmart in accordance with Walmart's Privacy Policy
"we collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you'll find most usefulExcerpt from Google's Privacy Policy
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Ad utility determination is a stated purpose for data collection, meaning collected data is used to shape the advertising experience presented to the user.
YouTube Ads collects your information and uses it to decide which ads to show you based on its assessment of what you will find most useful.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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