The policy authorizes Google to link information collected across its services and across user devices, including activity on third-party sites and apps that use Google services, and to associate that activity with a user's personal information for advertising and service improvement purposes, subject to account settings.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Google's cross-context behavioral advertising system, which spans YouTube, Search, third-party publisher sites, and other Google-affiliated surfaces; the scope of data association is contingent on account settings but extends to third-party site activity by default where Google's ad or analytics services are integrated.
⚠ Cross-service and cross-device activity data will be associated and used for advertising personalization as described in the policy
Cross-platform context
See how other platforms handle Cross-Service and Cross-Device Data Linking for Advertising and Personalization and similar clauses.
Compare across platforms →"We may use the information we collect across our services and across your devices for the purposes described above. For example, depending on your available settings, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads delivered by Google.Excerpt from Google's Privacy Policy
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This provision establishes the operational basis for Google's cross-context behavioral advertising system, which spans YouTube, Search, third-party publisher sites, and other Google-affiliated surfaces; the scope of data association is contingent on account settings but extends to third-party site activity by default where Google's ad or analytics services are integrated.
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