The policy asserts that Google does not sell personal information and does not share personal information as defined under CCPA, and states that anonymization policies and technical measures are in place to prevent re-identification of anonymized data.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision makes an explicit legal assertion under CCPA that Google does not sell or share personal information as defined by the statute, which affects the scope of opt-out rights available to California consumers and the regulatory obligations applicable to Google's advertising data practices under CCPA.
The updated policy establishes a new opt-in mechanism that allows Google services like Search and Gemini to access data from other Google services you use, including Gmail, Google Photos, and Drive, to personalize your experience and show you targeted ads. Previously, Google's policy stated it did not show personalized ads based on content from these services. Under the revised terms, if you choose to enable this feature, Google may use data from Gmail, Photos, and Drive to personalize ads and content, including through a feature called Personal Intelligence. You can manage this through your Google account settings to control which services can access data from other services.
View change record →Google's Privacy Policy now gives an effective date of October 1, 2026, replacing May 26, 2026. One passage changed. It covers information Google collects when you are not signed in, which it stores with identifiers tied to your browser, app or device. The policy previously said this lets Google show more relevant search results or ads “based on your activity”; it now says “based on your activity across devices.”
View change record →The updated policy explicitly discloses that Google collects data when you are signed out and stores it with unique identifiers tied to your browser, application, or device. The policy also expands the types of activity it collects to include 'media (like images, files, audio and video) from your interactions,' in addition to previously listed categories. The revised language reorganizes privacy controls into 'Search Services History' and 'Web & App Activity,' and clarifies that depending on your settings, activity from services like Search, Maps, and Shopping is saved as history to your Google Account. You can manage these settings through your Google Account privacy controls, including the ability to turn off Web & App Activity or adjust Personalized Recommendations in Search services.
View change record →Cross-platform context
See how other platforms handle CCPA Non-Sale and Non-Sharing Assertion and similar clauses.
Compare across platforms →"Google does not sell your personal information. Google also does not "share" your personal information as that term is defined in the California Consumer Privacy Act (CCPA). We explain how Google retains information in Retaining your information. You can also learn more about how Google anonymizes data. As described there, when Google anonymizes data to protect your privacy, we maintain policies and technical measures to avoid re-identifying that information.Excerpt from Google's Privacy Policy
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This provision makes an explicit legal assertion under CCPA that Google does not sell or share personal information as defined by the statute, which affects the scope of opt-out rights available to California consumers and the regulatory obligations applicable to Google's advertising data practices under CCPA.
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