This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Restricting use to trade, business, craft, or professional purposes means personal or consumer use is not permitted under the agreement.
The reader may only use the Service for purposes that relate to their trade, business, craft, or profession; any other use falls outside the permitted scope.
How other platforms handle this
Host Content on our servers for any purpose other than for your use of the Service.
The Services are intended for business use by corporate or business entities, and you agree that you will not use the Services for any personal or individual use.
bear in mind that disabling cookies may complicate or even prevent your use of the Website, or certain features thereof.
"You must only use our Service exclusively for purposes relating to your trade, business, craft or profession.Excerpt from Google's Analytics Terms of Service
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Restricting use to trade, business, craft, or professional purposes means personal or consumer use is not permitted under the agreement.
The reader may only use the Service for purposes that relate to their trade, business, craft, or profession; any other use falls outside the permitted scope.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.