The agreement expressly restricts use of Google Analytics to business, trade, craft, or professional purposes, and prohibits personal or consumer use.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Google Analytics is contractually available only to businesses and professionals, which operationally excludes personal or consumer use and may affect the applicability of certain consumer protection frameworks in jurisdictions where those frameworks apply only to consumer (non-commercial) contracts.
This provision restricts the service to business users, meaning individuals using Google Analytics for personal non-commercial purposes are operating outside the terms of the agreement. In some jurisdictions, this restriction may affect the applicability of statutory consumer protection rights to the account holder's relationship with Google under this agreement.
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The Services are intended for business use by corporate or business entities, and you agree that you will not use the Services for any personal or individual use.
Host Content on our servers for any purpose other than for your use of the Service.
Except as set forth below, or as otherwise approved by us, the services are for your personal, non-commercial use unless you enter into a separate agreement with us for your commercial use.
"Our Service is a business tool. You must only use our Service exclusively for purposes relating to your trade, business, craft or profession.Excerpt from Google's Analytics Terms of Service
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This provision establishes that Google Analytics is contractually available only to businesses and professionals, which operationally excludes personal or consumer use and may affect the applicability of certain consumer protection frameworks in jurisdictions where those frameworks apply only to consumer (non-commercial) contracts.
This provision restricts the service to business users, meaning individuals using Google Analytics for personal non-commercial purposes are operating outside the terms of the agreement. In some jurisdictions, this restriction may affect the applicability of statutory consumer protection rights to the account holder's relationship with Google under this agreement.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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