This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Immediate acceleration of all outstanding balances upon termination means users cannot defer payment of unpaid amounts after the agreement ends.
If the agreement is terminated, the reader must immediately pay any outstanding balance, and any collection expenses including legal fees incurred by Google will be added to the amount owed.
How other platforms handle this
If Customer pays by invoice, Customer will pay Google all invoiced amounts by the Payment Due Date.
For Services with a fixed base charge, the charges are due at the beginning of each billing period.
If we agree to invoice Customer by email, full payment must be received within thirty (30) days from the invoice date.
"Any outstanding balance becomes immediately due and payable upon termination of this Agreement and any collection expenses (including legal fees) incurred by Google will be included in the amount owed...Excerpt from Google's Analytics Terms of Service
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Immediate acceleration of all outstanding balances upon termination means users cannot defer payment of unpaid amounts after the agreement ends.
If the agreement is terminated, the reader must immediately pay any outstanding balance, and any collection expenses including legal fees incurred by Google will be added to the amount owed.
ConductAtlas has identified this type of provision across 230 platforms. See the full comparison.
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